Hello, I’m Rina Segrud

a people-first product leader and dedicated fixer who creates order out of chaos and makes people laugh along the way.

I believe that human connection, empathy, and analytical, data-driven decision-making are the most impactful product leader skills, and that a product manager’s prime directive is to identify opportunities and nurture their team into solving problems for the business and the user.

With 20 years of experience (8 years as Product) across a variety of B2C and B2B industries such as hospitality, cultural heritage, payments, and bio-tech, here’s a high-level summary of career things I’m proud of:

• hiring, managing, and/or mentoring 70+ people across 8 companies

• building and nurturing relationships with clients, stakeholders, and internal teams to enable amazingly talented people to do their best work, resulting in things like:

  • bridging the gap between product and program, focusing on positive growth and retention metrics through successful product launches (4!) and functional enhancements (42 in 2 years!).

  • increasing engagement by 213% and site clicks by 2351% after a site redesign

  • launching Google Play Billing into the Sling TV payments ecosystem

  • correct reporting, tracking, and payments for 1000+ people across more than 50 bonus sheets and 80 compensation structures

  • launching Adobe Experience Manager for a 37 resort portfolio

• learning to delegate more while acknowledging that the devil is in the details.